About Me

I am a creative-minded and constantly evolving UX/UI design thought leader with over 10 years of progressive experience leading the research, design, strategy and production of a variety of web based initiatives.

My background includes user experience design, user interface design, interactive design, coding, graphic design, branding, content strategy, promotion, advertising, marketing, usability testing, user testing, accessibility and some other titles that collectively amount to ‘creative problem-solver’.

Key Accomplishments

Designed multiple custom user interface experiences combining business requirements with user expectations.
Expert level designer in applying current UX/UI best practices and accessibility considerations on all design efforts.
Lead the creative and development process in the redesign and delivery of a robust customer service website resulting in a mobile-friendly experience.
Key creative contributor in development of custom style guide and component library.
Established a professional and respected reputation within a Fortune 100 insurance company as the first dedicated UX/UI Designer within the organization.
E-commerce team leader during the implementation of new Sitecore content management system effectively providing a multi-site foundation for all web properties.
Redesigned the product search user interface for the largest recreational boat retailer in the United States by seamlessly blending user-defined expectations with established business requirements.
Managed content team members during the migration over to a new CMS platform.
Creative leader on web deliverables including UAT planning and management through to final deployment.
Translated broad business requirements into new luxury power catamaran website ultimately increasing brand awareness and sales to bareboat charter customers.
Designed new customer facing financial services website featuring individual sales team member portals and online loan application capabilities including CRM integration.
Key contributor and PM on the design and delivery of new luxury yachting website.
Redesigned the product detail page template resulting in a reduced page bounce rate and 20% increase in lead generation.

Design

Expert creative designer with a constant drive and passion towards applying user centered design principles to provide beautiful and intuitive user experiences.

Create effective digital experiences with the user in mind by understanding and considering user behavioral characteristics.

Conceptualize and design various visual deliverables (personas, storyboards, etc.) to help provide an early understanding of user experience prior to design phase.

Creative various interactive design elements including wireframes, mockups, sitemaps, user flows and banners.

Create prototypes to effectively illustrate design concepts to key contributors and stakeholders.

Design pixel perfect high-fidelity mockups and final deliverables.

Maintain constant awareness and understanding of UXD best practices.

Adhere to company brand standards and compliance guidelines for deliverables.

Facilitate creative overviews, walkthroughs and working sessions with core team members, developers and content team members on large-scale projects.

Design, develop and maintain responsive websites using Sitecore, HTML/CSS, WordPress and Joomla and troubleshoot code based defects.

Web accessibility evangelist and company lead on applying WCAG standards on all web deliverables.

User Knowledge & Empathy

Proven ability to solve complex design challenges by developing a deep understanding user expectations.

Provide data-supported and experience driven justification to all design decisions.

Interpret page performance using various methods including customer web metrics, in-page analytics and heat maps to aid in research and to improve usability.

Experienced with both qualitative and quantitative user research methods including user interviews, focus groups, card sorts, email surveys, online polls and multivariate testing.

Generate unmoderated online usability testing sessions to evaluate user reactions and gain an understanding of potential problem areas.

Conduct various user testing methods to help discover user mental models.

Prototype and analyze user interface design concepts to identify issues and potential limitations and provide solutions to help achieve desired results prior to development.

Collaboration

Consistently collaborate and interact with internal and external team members in various standup meetings, project meetings, sprint sessions, whiteboard/creative sessions, and product testing sessions.

Work in a sprint-driven agile work environment consisting of daily scrum sessions, weekly check-in meetings and sprint planning sessions.

Communicate directly with stakeholders throughout project lifecycle applying a clear understanding of project objectives and desired outcomes.

Manage ongoing working relationships with agency partners on various projects and evaluate new agency partnerships.

Present complex design concepts in clear and simple terms to non-creative audiences.

Provide product creative walkthroughs, essential training and support on product deliverables.

Negotiated third party listing service contracts and maintained oversight of all internal and external product web listings.

Scheduled and facilitated project meetings and webinars exhibiting clear visual and interpersonal communication and active listening skills.

Interactive Art Director	New York Life	Tampa	2017 – Present
UI Designer	Haneke Design	Tampa	2016 – 2017
Interactive Art Director	Marinemax	Clearwater	2013 – 2016
UX Designer	GFD, Inc.	Clearwater	2011 – 2013

Steve Theodorovich

About Me

Key Accomplishments

Design Toolbox

Areas Of Expertise

Work History

Education

Military Service

For Fun